About
Marketing that answers to growth
AI-powered enrollment marketing and automation, delivered as a service by our team.
Attention is the easy part. Parity connects it to the enquiry, the follow-up and the decision. Marketing that answers to growth.
Part of BitBop
BitBop's marketing wing.
Parity is BitBop's marketing wing: AI-powered marketing for the education industry. We put institutions in front of the students they want and carry them from first hello to enrolment and beyond, with sharper strategy, stronger creative and better marketing systems.
BitBop started in 2021 as a digital marketing outsourcing company. It then narrowed to education, the sector its founder comes from, and that marketing practice is Parity today.
Parity and X-Ed serve the same institutions. X-Ed is the operations and efficiency partner; Parity is the marketing partner. Work with either one, or with both.
[TO CONFIRM: who leads Parity, the team behind it, and anything else the operator wants said about the company here.]
Plan. Launch. Follow up. Learn.
One loop, planned together.
- Step 01
Plan
Define the audience, the offer and what a good enquiry looks like.
- Step 02
Launch
Put campaigns live, built around that audience and outcome.
- Step 03
Follow up
Respond to every enquiry and keep interested people moving.
- Step 04
Learn
Read what happened and decide what to change next.
Who we work with
Schools, colleges, universities, training centres, tutors, course creators and corporate learning teams.
Schools, colleges and universities
Chatbots, nurturing and follow-up that carry prospective students from first interest to enrollment.
Got a growth challenge?
Let's talk it through.
Start with one service or combine them into a full enrollment marketing solution. Tell us what you need and we will show you where we would start.